Inspiration comes in many forms. Creativity expresses itself in many ways. Crisis spells both risks and opportunities. Serendipity guides some of the happiest and most fortunate moments in life. Alertness is an attitude not a skill. A chain is as strong as its weakest link. A team that does not complement its weakness and strengths, is not a team.
Big Blue was created in the middle of a crisis in a country we all love and know well. Its sun, its people and culture were only going to be strengthened by the hard times. There lied the opportunity to see the asymmetry between the short term pain and the long term gain. Spain is coming out of the crisis stronger and with another battle gained in its long and courageous history. The double B captures well the duality of most paths, their risks and opportunities, as in Robert Frost poem:
“Two roads diverged in a wood, and I-
I took the one less traveled by,
and that has made all the difference”,
The double B also inspires confidence without complacency, pride without arrogance. An ethical path to do the right business, the right way with a strong sense of community and social responsibility. As so well said by Rudyard Kipling:
“If you can keep your head when all about you
are losing theirs and blaming it on you.
If you can trust yourself when all men doubt you,
but make allowance of their doubting too….”
The double B light styled brand logo, is inspired by the photographer Gjon Mili and Pablo Picasso, whom together did something no one else had done before. Painting with light.
Thank you for your trust and confidence.
The Big Blue Team